Privacy Policy

Last updated: September 2, 2026

About this website

The website address is: https://lifeunderconstruction.net.

Life, Under Construction (“LUC”, “this website”, “I”, or “me”) respects your privacy. This policy explains what information may be collected when you visit this website, why it is collected, and what choices you have.

For privacy-related questions or requests, you can contact me at luc@lifeunderconstruction.net.

Information you provide

Comments

If you leave a comment, the information entered into the comment form is collected. This may include your name, email address, website and the content of your comment.

Your IP address and browser information may also be processed to help detect spam and protect the website.

If Gravatar is associated with the email address you use, an anonymized version of your email address (a hash) may be sent to Gravatar to determine whether you use the service. If your comment is approved, your Gravatar profile image may be publicly visible alongside your comment.

Please remember that anything you include in the public content of a comment may be visible to other visitors.

Email

If you contact me at luc@lifeunderconstruction.net, I will receive the information you voluntarily provide, including your email address and the contents of your message.

I use this information only to read and, where appropriate, respond to your message. I do not sell email addresses or use emails sent to this address to automatically add people to marketing lists.

Analytics

This website uses Google Analytics, implemented through Google Site Kit, to understand how visitors use the website. Analytics may collect information such as pages viewed, approximate geographic information, device and browser information, referral sources and interactions with the website.

Google Analytics uses first-party cookies and similar technologies for measurement. For users in the European Economic Area, Google states that individual IP addresses are not logged or stored by Google Analytics.

Analytics cookies are optional. Where consent is required, they are controlled through the website’s consent system. You can accept or reject analytics cookies and change your preferences later.

This website may also use Jetpack Stats, provided by Automattic, to obtain website statistics. Jetpack may process information such as the page visited, referring page, browser information, approximate location and technical information required to provide its statistics service.

Analytics information is used to understand things such as which pages people visit and how the website is being used. It is not used by LUC for personalised advertising.

Cookies

This website uses cookies and similar technologies.

Some cookies are necessary for the website to function properly. Other cookies, including analytics cookies, may be optional and subject to your consent.

LUC uses Complianz to manage cookie consent. When you first visit the website, you can accept optional cookies, deny them, or choose your preferences.

You can change your consent preferences later using the website’s consent controls.

For detailed and automatically updated information about the cookies and services detected on this website, please see the Cookie Policy (EU).

Embedded content and third-party services

Pages or posts may sometimes contain embedded content from other websites, such as videos, audio, social-media content or other external media.

Embedded content can behave as though you visited the third-party website directly. Those services may collect information, use cookies or similar technologies, and record your interaction with the embedded content.

Where required, Complianz may block third-party content or associated tracking until the appropriate consent has been given.

The privacy practices of those external services are governed by their own privacy policies.

Who may process your information

Information generated through your use of this website may be processed by service providers necessary to operate, secure and understand the website. These may include:

  • Automattic / WordPress and Jetpack, for website functionality, security, comments and statistics;
  • Google, for Google Analytics and related Site Kit services;
  • Complianz, for consent and cookie-management functionality;
  • the website’s hosting and infrastructure providers; and
  • spam-prevention or security services where necessary.

These providers process information according to their own terms, privacy policies and applicable data-protection obligations.

Some providers may process information outside Iceland or the European Economic Area. Where GDPR applies, such transfers must be made using an applicable legal transfer mechanism or safeguard.

How long information is kept

Comments and associated metadata may be retained indefinitely so that comments and follow-up discussions can be managed and spam can be recognised.

Emails are retained only for as long as reasonably necessary for correspondence, record-keeping or legitimate administrative purposes.

Analytics data is retained according to the retention settings of the relevant analytics service.

Information may also be retained where necessary to comply with legal obligations, resolve disputes, prevent abuse or protect the security of the website.

Legal bases for processing

Where the GDPR applies, personal data may be processed on one or more of the following legal bases:

  • Consent, for optional analytics cookies and similar technologies where consent is required;
  • Legitimate interests, such as operating, securing and improving the website, preventing spam and responding to correspondence;
  • Performance of a contract, where processing is necessary to provide something you have specifically requested; or
  • Legal obligations, where information must be processed or retained by law.

You can withdraw consent for optional cookies at any time through the website’s consent controls.

Your privacy rights

Depending on the circumstances and applicable law, you may have the right to:

  • ask what personal data is held about you;
  • request access to that data;
  • request correction of inaccurate information;
  • request deletion of your personal data;
  • request restriction of processing;
  • object to certain processing;
  • request data portability where applicable; and
  • withdraw consent where processing is based on consent.

These rights are not absolute and may be subject to legal exceptions.

To make a privacy request, contact luc@lifeunderconstruction.net.

If you believe your personal data has been processed in violation of applicable data-protection law, you also have the right to lodge a complaint with Persónuvernd, the Icelandic Data Protection Authority. Icelandic law confirms the right of a data subject to lodge such a complaint.

Changes to this policy

This Privacy Policy may be updated if the website, the services it uses, or applicable privacy requirements change.

The date at the top of this page will be updated when significant changes are made.